“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.” – Robert A. Heinlein

10 Tips on Writing from David Ogilvy

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

David

[Via Brainpickings]

Albatros: The Automatic Bookmark

I could really use this. London based designer Oscar Lhermitte is raising funds for his new polyester bookmark that automatically marks your page. We've all been running to catch muni and thrown our book into a bag, only to spend the next 5 minutes trying to figure out what chapter you were on.

The project is already fully funded, but you can still chip in. $10 gets you a set of 6 bookmarks.




Albatros bookmarks from Oscar Lhermitte on Vimeo.

[Via Reddit Gadgets & Laughing Squid]